Brand Board · v1.1

todae digital
May 2026 · Internal Reference
Primary Lockup · HD1
Forest #0E3B3A
todae .
Digital Marketing
Cream #F3E9D2 · Amber #F0B034
brand.todaedigital.com · 2026
Color Tokens
#0E3B3ACopied!
Background · Forest
#F3E9D2Copied!
Wordmark · Cream
#F0B034Copied!
Accent · Amber
#3A7A6ACopied!
Reserved · Pine
#5DA3B8Copied!
Reserved · Blue
#EF6E63Copied!
Reserved · Coral
#F3EFE7Copied!
Surface · Bone
Voice · Principles
01

Plain over polished.

Say the thing. No throat-clearing, no stacked adjectives, no "solutions."

02

Built, not pitched.

Show the work. Receipts beat decks; demos beat receipts.

03

Today, with care.

Move now. Be specific. Leave the next person something to build on.

04

Warm, not cute.

Cream + amber is the smile. The rest of the language stays grown.

Type System
DisplaySöhne 900
−3% tracking
Make today's
work, today.
SubheadSöhne 600
−2% tracking
Strategy, design and engineering for ambitious teams.
BodySöhne 400
1.55 leading
We help operators ship the next version of their product without losing the thread that made the first version work. Pragmatic, opinionated, and on the clock.
MonoSöhne Mono 500
+32% tracking
Eyebrow · Caption · Metadata · UI
Favicon · App Icon
t.
512 · App Icon
t.
180 · iOS
t.
64
t.
32
t.
16
t.
Alt · Amber
t.
Alt · Bone
t.
todae digital ×
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Linear