Brand Board · v1.1

todae digital
May 2026 · Internal Reference
Primary Lockup · HD1
Forest #0E3B3A
todae .
Digital / Strategy / Build
Cream #F3E9D2 · Amber #F0B034
brand.todaedigital.com · 2026
Color Tokens
#0E3B3ACopied!
Background · Forest
#F3E9D2Copied!
Wordmark · Cream
#F0B034Copied!
Accent · Amber
#3A7A6ACopied!
Reserved · Pine
#5DA3B8Copied!
Reserved · Blue
#EF6E63Copied!
Reserved · Coral
#F3EFE7Copied!
Surface · Bone
Mark · Approved Variants
todae .
HD1 · Primary
todae .
HD2 · Light
todae .
HD3 · Loud
todae .
HD4 · Mono
Type System
DisplaySöhne 900
−3% tracking
Make today's
work, today.
SubheadSöhne 600
−2% tracking
Strategy, design and engineering for ambitious teams.
BodySöhne 400
1.55 leading
We help operators ship the next version of their product without losing the thread that made the first version work. Pragmatic, opinionated, and on the clock.
MonoSöhne Mono 500
+32% tracking
Eyebrow · Caption · Metadata · UI
Voice · Principles
01

Plain over polished.

Say the thing. No throat-clearing, no stacked adjectives, no "solutions."

02

Built, not pitched.

Show the work. Receipts beat decks; demos beat receipts.

03

Today, with care.

Move now. Be specific. Leave the next person something to build on.

04

Warm, not cute.

Cream + amber is the smile. The rest of the language stays grown.

todae.
Avery Shaw
Founder · todae digital
01 · Card
No. 04 / Spring 2026

Make
today's work,
today.

todae · digital studio
Favicon · App Icon
t.
512 · App Icon
t.
180 · iOS
t.
64
t.
32
t.
16
t.
Alt · Amber
t.
Alt · Bone
t.
todae digital ×
Inbox (3)
Linear
✓
Pair with breathing room.

Minimum clear space equal to the height of the "t" on every side of the lockup.

✓
Lead with Forest.

Forest is the brand voice at rest. Bone for documents, Amber for emphasis.

✕
Don't recolor the dot.

The Amber period is the brand's heartbeat. Don't tint, gradient, or replace it.

✕
Don't stretch or outline.

The wordmark sits in Söhne 900 only. No condensed, italic, stroked, or shadowed forms.